Sail Tassie block
Sail Tassie block

Sail Tassie


This project involved a new business start-up requiring brand element development such as brand name, logo, tagline, URL and colour schemes,   The website colours were chosen to fit the newly create brand.  The services were created after establishing the brand philosophy and business goals.   Video and photography was delivered to enhance the user experience and increase intention to purchase.



This site is beautiful, fits the customer needs now and into the future, and brings the brand personality to life.  It has service booking functionality, it has video testimonials, and clear call to actions.

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Project Outcomes

This new business in Tasmania started with an idea.  I created the business name Sail Tassie and secured the URL, developed the logo and tagline and other brand elements.  After understanding the business model and the experience the business wants to deliver, I followed through the stages of learn, plan, design, develop, test the website and we are ready to launch for this coming Summer.

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